I’m Lexie Schmelzer — a creative director, photographer, and consultant working at the intersection of music, storytelling, and strategy. After years running digital campaigns for artists and labels at Southworth Media and Forbid Media — helping build visual identities and launch music to millions through Meta ads — I now focus on helping artists find creative alignment so they can fully step into their brand.

My process is all about uncovering who you are at your core, then translating that into visuals, messaging, and strategy that feel real — not manufactured. When an artist understands their identity and builds from that place, they naturally draw in an audience that sticks around, because the connection is built on something genuine.

I bring a cross-platform lens to every project, blending my background in social media strategy, touring, and brand direction for conscious startups like BetterWorld. Whether it’s refining a visual world, developing a campaign, or re-centering your creative identity, my goal is to help you show up authentically — and build a lasting community around your art.

For booking & Inquiries please get in touch!

lexieschmelzer@gmail.com
303-999-5287